On July 1st we launched the social media footprint of our clients at The Awesome Music Project. With the platforms live for just over a month, we announced a contest for 2 tickets to see Shawn Mendes perform in Ottawa, with tickets donated to AMP. This post on Instagram was promoted for only $10 to fans of Mendes, in the Ottawa area, up to age 29. We saw an almost 300% increase in followers, and well over 800 comments, in just 72 hours. This isn't rocket science, but there are best practices that we can show you to achieve similar results for you.